AI website optimisation

Answer Engine Optimisation (AEO) and GEO

GEO and AEO help make accurate business information easier for search engines and AI tools to understand and potentially cite in answers, shortlists, comparisons and review-style recommendations.

Platforms choose their sources. No mention or citation is guaranteed.

GEO + AEO

Make expertise easier to find and verify.

Answer engine optimisation (AEO) and generative engine optimisation (GEO) strengthen the information that search engines and AI tools can understand. The goal is better source material, not a guaranteed mention.

ILLUSTRATIVE PATHNOT A PROMISE
YOUR WEBSITEClear facts + useful answers
AI ANSWER OR COMPARISONSystem selects its sources
Possible citationAI platforms decide whether to cite, mention or recommend.
THE FOUNDATIONS

Give answer engines something solid to use.

Clear, specific pages help both people and machines understand your offer.

01

Explain what you do

Consistent facts about your services, audience and location.

02

Answer real questions

Useful detail on the pages customers actually need.

03

Make expertise verifiable

Genuine experience, evidence and permissioned feedback.

AI ANSWERS, SHORTLISTS & REVIEW-STYLE CONTENT

Improve the chance of being cited.

We can strengthen the source content and monitor agreed sample questions for visible citations or referrals. Platforms, prompts, locations and dates can produce different answers. No agency can guarantee inclusion in an AI answer, review, comparison or recommendation.

A PRACTICAL REVIEW

Improve what you control.

Fix source clarity first. Observe changes over time.

01

Review

Find unclear facts and priority pages.

02

Strengthen

Improve answers, structure and crawlability.

03

Monitor

Track selected queries and real referrals.

STRAIGHT ANSWERS

Questions about AI citations

Can you get our business cited in AI reviews?

We can improve the clarity and evidence of your source information and monitor sample answers. AI platforms select their own sources, so citations or recommendations are never guaranteed.

Does GEO replace SEO?

No. Helpful, crawlable pages and accurate business information are still important. AEO and GEO add attention to how answer engines retrieve and reference sources.

Do you create or manipulate online reviews?

No. We work with genuine expertise and feedback only. We do not fabricate reviews, citations or endorsements.

START WITH A CONVERSATION

What would you like to make easier?

Contact Pulse Automation
START WITH ONE USEFUL CHANGE

Be clearer in AI answers and comparisons

Tell us what customers should understand about your business.

No pressure. We will discuss fit, boundaries and a sensible next step.
Please do not include sensitive or confidential information.